Various people drinking coffee and tea, showcasing the DIRTEA brand products, including packaged herbal blends and coffee products, in a promotional or social setting.

Project Timeline

2-3 times a week, every week (September ‘24 - Present).

The Brief

Creating performance ads that convert both casual browsers and avid consumers of functional mushroom products. Additionally, when required, creating assets for the DIRTEA website, Instagram page, and internal team videos.

The Deliverables

An average of 50+ video and/or static ads a week which includes numerous iterations in various aspect ratios that are also used for A/B testing.

The Result

A comprehensive approach to performance advertising that engages existing consumers and converts casual browsers. 

Assorted packages of DIRTEA Matcha, DIRTEA Cacao, and DIRTEA Coffee, arranged in a pattern, with varying pastel purple, green, and beige colours.

MOTION GFX

A woman with dark skin and curly hair sitting on a beige couch with a relaxed pose, resting her head on her hand. On a wooden table in front of her, there are green matcha tea products and a cup of matcha tea.

CAMPAIGNS

Man with long dark hair and beard speaking into a microphone, holding a container labeled DIRTEA Gummies, in a room with wooden paneling and a green plant.

PODCASTS

Four cans of DIRTEA mushroom super blend drink mixes in different flavours: coffee, chai, matcha, and cacao, on a wooden shelf with textured wall background and sunlight casting shadows.

EXPLAINER

A hand placing a beige jar labeled "DIRTEA Coffee Mushroom Super Blend" next to an empty glass with the same logo, both set against a plain white background.

GIFS

A ceramic cup of frothy coffee, accompanied by a small dish of the coffee powder, on an oval tray.

STATICS