A young boy smiling and pointing at a large colorful wall with circular holes, wearing a harness, in an indoor activity center.

Project Duration

April - May 2026.

The Brief

To create a vibrant campaign identity including motion graphics, static assets, and promotional materials for online and offline use. While MDRN LOVE captured and edited the raw media, my role was to develop the visual identity and design all campaign graphics.

The Deliverables

30 videos, 24 statics, and 4 carousels.

The Result

A multi-channel asset suite that performed so well, the Director rolled out the visual identity across all leisure centre toolkits.

Static Assets

A young girl smiling while playing tennis outdoors on a sunny day, with green trees and buildings in the background.
Kids playing on an indoor trampoline park with a climbing wall in the background, and a large purple sign with motivational text.
A young boy smiling, wearing a dark grey shirt, with colorful graphic elements and text overlay on the image.
A young boy wearing swim goggles and a swimsuit stands beside a swimming pool, holding a yellow kickboard, with the pool and poolside seating in the background.
A collage of images showing children playing badminton indoors, smiling and engaging in the game.
Children and a young woman enjoying a swimming lesson at an indoor pool, with colorful text overlay promoting celebrating a school splash event. 
Though the full campaign included 4 aspect ratios per design, only 6 of the main layouts are shown here.

Video Assets

Though the full campaign included 5 aspect ratios per ASSET, only 6 of the VIDEOS are shown here.

Carousels

A young boy is jumping on an indoor trampoline, mid-air, with a focused expression. He is wearing bright orange and blue socks and a white shirt. The background shows a high ceiling with large windows and the trampoline structure.
Children participating in an indoor swimming activity.
Person with curly hair wearing a blue hoodie in an indoor recreational facility with vibrant colors, sporting equipment, and promotional posters on display.
Children playing at an indoor water park, with one girl standing in water holding pool noodles, a girl inside a circular water slide tube waving, and boys dressed in athletic wear preparing to play tennis.
Smiling young girl with braids in a dance or gym setting, reaching upward with her arm, with purple lighting and a wire-mesh ceiling visible.
Young child in pajamas crawling inside a colorful inflatable bounce house or obstacle course with red and blue sections.
A young boy wearing swimming goggles is standing at the edge of an indoor swimming pool, holding a yellow pool float, with colorful flags hanging in the background.
A woman wearing a black hijab and an orange safety vest helping a young boy with dark hair, wearing a black harness, in an indoor climbing gym. The background features climbing walls and gym equipment.
Children playing in an indoor trampoline park with vibrant colorful walls, a trampoline, and a soccer ball.
Children playing in a colorful ball pit with red, blue, yellow, and green balls.
Indoor trampoline park with children jumping on trampolines, climbing structures, and slides, viewed through a safety net with a person in the foreground and industrial ceiling lighting.
A young boy with a smile, looking upwards, in a blurred indoor setting.
A young boy wearing goggles and a colorful swimming outfit smiling at the swimming pool while standing on the poolside with water and pool lane markers in the background.
Children playing on an indoor trampoline park with a blue padded area and yellow boundary lines.
Child in red shirt playing tennis on a court, with promotional signs and other children in background.
Children playing in an indoor playground with colorful balls, one girl is smiling and another girl with closed eyes is holding a red ball.
A female tennis player smiling during a match, holding a tennis racquet, wearing a pink shirt and black shorts, standing on a tennis court.
Two young girls are sitting at the top of a yellow playground slide, smiling and waving. Behind them is black safety netting and a structure with colorful play equipment.
Smiling young woman in a swimming pool with her hands behind her head, and water droplets on her face.
A young boy with dark hair smiling, wearing a colorful shirt, black shorts, orange socks, and blue shoes, standing next to a children’s playground surrounded by posters with images of children playing indoor and outdoor activities.
A young girl playing tennis at the outdoor court, wearing a striped t-shirt and black shorts, with greenery and fencing in the background.
A young girl smiling in front of colourful climbing equipment.
A young boy swimming in a pool, wearing swim goggles, a swim cap, and a shirt with a graphic design. The boy is holding an underwater toy or object.